Richard Branson unveils iPad magazine called Project by Zuzana Zelenakova

British industrialist Richard Branson, best known for his Virgin Group consisting of about 400 companies unveiled electronic magazine called Project Tuesday. It was designed specifically for the iPad, Apple´s most recent and so far very successful gadget. The magazine, launched in Manhattan, NY, is a joint venture of Virgin Group and British publishing company Seven Squared. The magazine will be available at Apple´s App Store for $2.99 per issue. Project will cover topics regarding entertainment, technology, business and others. Richard Branson managed to be the first one to deliver a publication designed specifically for iPad as also Rupert Murdoch´s News C! orp. has been working on iPad publication called The Daily that sould cover general national news. The Branson´s product that „looks like a style magazine and acts like a website“ will be headed by his 29-year-old daughter Holly Branson, special projects manager at Virgin Group, and editor-in-chief Anthony Noguera. “If you’re the first mover in a new area and do it with great panache and style, it does give you an advantage,” said Branson. “The future will be on devices like the iPad.” Title page of the first edition of the Project magazine is dedicated to actor Jeff Bridges, star of the Big Lebowski and most recently Crazy Heart. As far as Murdoch´s The Daily is concerned Noguera says: “We are not similar.“ “They’re a daily newspaper. We are effectively a monthly style-and-culture magazine. We wish them nothing but luck.” The press has been labeling the relationship between the two publicati! ons as a battle, to that Branson was quick to say that Project! would b eat Rupert Murdoch´s publication. He also said that the magazine might be available even beyond iPad in the future. “We’re as new to this as anybody else is. We’ll have to see what happens,” Branson said. “We’re going to watch the iPad grow and grow with it.”

related story (sgx18696): http://news.yahoo.com/s/afp/20101130/ts_afp/usbritainitmedia...

by Zuzana Zelenakova for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital ! content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.